. He knew what they wanted, what frustrated them, and how to persuade them better than anyone in mail order had before. City of Chicago, wards 1 and 2 199. . It is a sad day when we stand at the wake of a homegrown corporate giant and suggest there is little grief in its demise., The Originators of the Mail Order Business (Montgomery Ward ad) , Wards New Office Building to Boost City Beautiful Move , Rudolph the Red Nosed Reindeer is New Juvenile Fiction Hero , United States vs. Montgomery Ward & Co. U.S. District Court for the Northern District of Illinois 58 F. Supp. Outside the fog swirled in from Lake Michigan, dimming the street lights, May remembered. City of Chicago, ward 9 205. In 1883, the company's catalog, which became popularly known as the "Wish Book", had grown to 240 pages and 10,000 items. . August 18 is National Mail Order Catalog Day. If you could spend another fifteen or twenty-three dollars, you could buy a treadmill to attach to the churns crank and put your sheep, goat or one or two dogs walking on it, and theyd churn the butter. "Ward had conceived of the idea of adry goodsmail-orderbusiness inChicago, Illinois, after several years of working as a traveling salesman among rural customers. Congress of Industrial Organizations (Chicago), National War Labor Board: U.R.W. Reindeer? It was a brief, early crossing of paths for two legendary names of Chicago commerce, as the 22 year-old Ward took notes from the innovative practices of 31 year-old Fieldthe mastermind of the modern department store. The latest styles: those little hats women wore, with lots of bows on them. 148 cubic feet (331 boxes) + microfilm + artifacts. This was the entirety of the characters footprint in the zeitgeist. . - Banking Services Manager, Public Relations: Mobil Corporation to Make Loan to Montgomery Ward, Public Relations: Montgomery Ward New Logo, Public Relations: Presidential Sports Award, Public Relations: Romance of Montgomery Ward & Company, Public Relations: United States Bicentennial, Reports: National 4-H Home Economics Consumer Education Program, Reports: Sears Roebuck and Company/Montgomery Ward and Company Merger Proposal, Reports: Survey of Montgomery Ward & Company, Reports: Tentative Sales, Marketing and Advertising Analysis, Reports: World's Fair Contest Plan and Its Results, Wolfson's Attempt to Take Over the Company: Business Background of Wolfson, Wolfson's Attempt to Take Over the Company: General, Wolfson's Attempt to Take Over the Company: Proxy Soliciting, Wolfson's Attempt to Take Over the Company: Senate Hearings on Proxy Contents, Wolfson's Attempt to Take Over the Company: Stockholder Survey, Avery Sewell (biographical information, author unkown, interviews), Centennial History of Montgomery Ward, by Al Lief: Background Material, Centennial History of Montgomery Ward, by Al Lief: Background Notes, Centennial History of Montgomery Ward, by Al Lief: Correspondence, Centennial History of Montgomery Ward, by Al Lief: Rough Draft, Donnelly-Ward Association, by H.P. Part of this smug perspective also meant that Ward executives never saw any of its emerging copycat competitors as a real threatincluding Chicagos own Sears, Roebuck & Co., which aimed at the same clientele with more of a willingness to cut corners, sell cheaper, and make bigger promises. In an action typical of the time period, Montgomery Ward merged with the Container Corporation of America in 1968, and seven years later, the Mobil Corporation took a controlling interest. Montgomery Ward Catalogue of 1895. . United States. Barns became standardized, and cultural identity was lost. on the Internet. In August 1872, with two employees and a total capital of $1,600, American businessmanAaron Montgomery Ward foundedMontgomery Ward & Company. . The settlers began to adapt and make changes to old ways. Traditions in craftsmanship and timber framing were not only these workmens livelihood, but also their social and economic standing in the community. Back in 1905, while still a young executive fresh out of Cornell, he was accused of bribing Chicago transport companies to lock out local Teamsters during a season of intense and violent labor strikes in the city. To do so satisfies something within me. Your email address will not be published. By 1904, the company had grown such that three million catalogs, weighing 4 pounds each, were mailed to customers. For Robert May, the concerns were more personal. Click any thumbnail below to open full size image in a new browser tab. Attachments Currently no attachments available. The first commercial version of the Rudolph book was published by Christmas of that year, and by 1949, cowboy singer Gene Autry had scored a big hit with the first rendition of the Rudolph the Red Nosed Reindeer songwritten by Robert Mays brother-in-law Johnny Marks. Santa . The finding aid was encoded by JoNel Wilmot and D. Claudia Thompson in 1018. In 1889, the same year Ward and Thorne finally opted to incorporate the business, the firm topped the $2 million sales mark for the first time and commissioned a new eight-story headquarters on a prime plot along Michigan Avenue. Sales topped $1.2 billion in 1960. I am writing a novel set in the West in 1894, so an 1895 catalog is fantastic for me, but some of the items are remarkable. Do Reduced Crops Increase Farmers' Income?, by National Conference Board, Inc. Employment and Unemployment of the Labor Force, 1900-1940, by National Conference Board, Inc. The Bureau was her baby. Sales Catalog, Fall & Winter, 1894 / page 556, Montgomery Ward & Co. Barbara, my four-year old daughter, loved the deer down at the [Lincoln Park] zoo. . . Order as much of anything as you wish, Ward writes in the intro to the 1875 catalogue, and you will be charged only in proportion to our quotations. To do so satisfies something within me. SAVE TODAY But what could a little reindeer teach children?, Outside the fog swirled in from Lake Michigan, dimming the street lights,, Light . I wondered about what kind of animal it should be, May wrote. Swainson (b. Aaron Ward proved a low-key, highly effective copywriterthe greatest who had ever appealed to farmers, author Cecil C. Hoge wrote in his 1988 book, The First Hundred Years are the Toughest: What We Can Learn About the Century of Competition Between Sears and Wards. For example, it offers music boxes, the kind we had as children for our jewelry, but these played three songs, or six or eight, depending on how much you wanted to pay it was the days before radio. ", By Request in the Benson Ford Research Center. Simply select the online catalog you wish to look at and you'll be shopping in no time. Stereoscopes heres a link to my post on those. Congress of Industrial Organizations (Kansas City), National War Labor Board: U.R.W. What made Wards catalog the first of its type was its accessibility. 93 (1920), No. Be the first one to, Catalogue no. Montgomery Ward was the first of the mail order catalog giants, and it was the success of the operation observed at a railway station by Richard Warren Sears which led to the creation of the Sears company in competition. . Required fields are marked *. [ Reset This Page ] [ Site Home Page] Catalog Thumbnails All catalog thumbnails below. . 1950-1959 Sears Christmas Books ; 1960-1969 Sears Spring/Summer Catalogs ; 1960-1969 Sears Fall/Winter Catalogs ; 1960-1969 Sears Christmas Books ; It was used on a small Ayrshire Grade B dairy, but it had stood unused for many years. Catalogs-Montgomery Ward's Competitors, American Heritage Center, University of Wyoming, Creative Commons Attribution 4.0 International License, 1916-1917, 1919, 1922-1923, 1937-1938, 1943, 1948-1951, 1953, 1955-1959, 1886, 1888, 1890, 1895, 1907-1908, 1910-1911, 1915-1917, 1921-1922, 1940, 1942, 1951, 1953-1954, 1914, 1916-1917, 1920, 1937, 1939-1940, 1950, 1954-1955. Wards multiple lawsuits got him labeled as an enemy of real parks by the Chicago Tribune. Considering that the whole country fell into an economic depression a year later, one could start to imagine that Aaron Wards dream was cursed. Photographed in 2019 by Charles Hathaway], Besides the oft-mentioned contributions of Aaron Wards protection of the lakefront or Robert Mays creation of Rudolph, Vite also mentioned the hundreds of tutors Wards and its employees supplied to Cabrini-Green residents for more than 30 years, or the tens of thousands of coats that Wards supplied to the less fortunate. The new team got off to a soaring start in the Jazz Age, pulling Ward & Co. out of an inflation-based slump and riding dominant fashion, auto part, and radio sales to $10 million profitsnearly catching up with Sears. Most Americans are familiar with perhaps the most notable creation to come from Montgomery Ward in the 1939 holiday season, with company copywriter Robert Mays creation of a certain red-nosed reindeer named Rudolph. By the end of the 19th century, most of the large trees had been used, or otherwise cleared and destroyed. Mr. Ward and his partners stocked goods to launch their first mail-order catalog, but his stock was destroyed in the Great Chicago Fire of 1871. Montgomery Ward's First Catalog - Chicago History Museum Notice Masks required in Abakanowicz Research Center; optional for rest of Museum. FREE shipping Add to Favorites Vintage 1953-MONTGOMERY WARD CATALOG-Fashions-Ladies-Gents-Kids-Home Furnishings-955 Big Pages . Sears was the front runner and the most successful company at this venture, although Montgomery Ward, Gordon-Van Tine, Aladdin and a few others also tried their hand at it as well. I think there is not another man in Chicago who would have spent the money I have spent in this fight with certainty that even gratitude would be denied as interest, Ward said in 1909, noting that he fought for the poor people of Chicago, not the millionaires. Seeing the success of Sears rapidly growing network of brick-and-mortar stores, Montgomery Ward did its best to follow the formula, opening more than 30 stores by 1927, and a whopping 200 more in 1928many of them located in smaller towns and suburbs rather than big urban centers. Two years later, in 1941, Robert married a Montgomery Ward secretary and aspiring artist named Virginia Newton, and the couple had five more children. Montgomery Ward Catalog, 1928 Dates Created: 1928 Conditions Governing Access This collection is open for research. and D.S.E.A. . The honeymoon was brief, however. Ward & Co., like most big companies of the time, was blindsided when the economic bubble burst at the end of the 1920s. Created with WordPress. Enjoy buy now, pay later convenience AND get quality name brands like Serta, Dyson, Samsung, LG, Cuisinart and more. Shortly after Wards closure, both its original tower building on Michigan Avenue and the mighty catalog house on Chicago Avenue were fully renovatedthe former as condos, and the latter as corporate offices. Farm Progress Show annually hosts more than 600 exhibitors displaying new farm equipment, tractors, combines and farm implements; seed and crop protection products; and many additional farm supplies and services. . Informa Markets, a trading division of Informa PLC. Believe it or not, the cheaply-made, 32-page Rudolph the Red-Nosed Reindeer booklet featured in our museum collection is among the more valuable items we have on display. Sales Catalog, Fall & Winter, 1894 / page 341, Montgomery Ward & Co. For over 150 years Montgomery Ward has been dedicated to bringing you quality name brands, superior service and affordable credit. This new generation, coming up in the days of Teddy Roosevelt and his Square Deal, launched a campaign to further distinguish Ward & Co. from what they saw as its sleazy, underhanded competition over at Searsthe company that was now regularly winning the mail order wars. Many people moved through Ohio, but many also stayed. In the latter half of the 20th century, Ward went through several ownership changes that had a drastic impact on company operations. His family moved to Michigan when he was nine, and by the age of 14, hed already set out on his own, taking a series of odd, hard labor jobs in barrel factories and brickyards around the Midwest. No table-of-contents pages found. Today children all over the world read and hear about the little deer who started out in life as a loser just as I did. That kind of principle cant be beaten., [Many big stores rolled into one lie in your lap as you read this, read the intro to the 1916 Ward catalogue], [The shipping rooms of the Chicago Avenue complex, circa 1920]. At the last Friends of Ohio Barns Annual Barn Conference, I was privileged to meet John Hohmann and his wife, Ann, of Licking County. Private Company. That Montgomery Ward was America's first mail-order catalog business? . Save big bucks w/ this offer: $50 off over $150. The first catalog in August 1872 consisted of an 8 by 12 in. Wilson, A Forecast of Better Times and Eleven ays to Hasten Them, by Frank Seidman, Forecasting from Synoptic Weather Charts, by Richard Weightman, Forging Ahead Through Research, by Liberty Bank of Buffalo, General Conference of Executives, by Montgomery Ward and Company, Hand Book Information for Foreign Buyers, by Montgomery Ward and Company, The History and Progress of Montgomery Ward and Company, by Montgomery Ward and Company, How to Make Draperies, by Montgomery Ward, How to Make Slipcovers, by Montgomery Ward, The Human Side of an Industrial Corporation, by Montgomery Ward and Company, Hummer Manufacturing Company, by Montgomery Ward, In Appreciation of Jeannette King, by Montgomery Ward, Industrial Prices and Their Relative Inflexibility, by United States Department of Agriculture, Industrial Surveys, by University of Kansas, Information for Guidance of Employees, by Montgomery Ward, Interesting Facts About the Mail Order Business, by Montgomery Ward and Company, The McCann Index of General Buying Power, by H.K. Use this Artifact Card to share this great find with others. The Field Museum, originally proposed for the center of Grant Park, was eventually built just south of the park near the Illinois Central Depot, and the use of landfill helped spring the larger museum campus around it.]. Kit house manufacturers sold houses in many different plans and styles, from simple bungalows to imposing Colonials, and supplied at a fixed price . on the Internet. Consolidation and merger of corporations. No copyright page found. Coles County 198. Even after the famous Rudolph stop-action animation TV special debuted in 1964, the characters creator remained a catalog copywriter in Wards Chicago office, finally retiring in 1970 at the age of 65 (he died in Evanston in 1976). Its easy to say, yes, other stores will come in and fill in the vacancies, Vite wrote. [Top Left: Some of the messenger boys at the sprawling Montgomery Ward building on the river used to famously roll through the long hallways on roller skates. That would be fantastic to see! It wasnt until he landed an easier gig selling shoes, however, that Ward found his lifes calling as a skilled and intuitive dealer of goods. Blog, Montgomery Ward & Co. So why was plank framing developed? Uploaded by A letter to the editor several days later, howeverwritten by the president of the Illinois Retail Merchants Association, David F. Vitetook a very different tone. . I wanted them to be an important part of the company. "In the first few years, the business was not well received by rural retailers. But the success of Rudolph was no fluke; it was made possible by the merchandising engine of Montgomery Ward & Co.the firm that set the template for how to package and sell everything to everybody in the modern age. Mr. Ward's idea was to develop an organization to sell merchandise of nearly every sort directly to the customer. and D.S.E.A. and D.S.E.A. By following the easy-to-read instructions, farmers could build their barns on their own. The even more revolutionary pitch, though, was Montgomery Ward & Co.s unique guarantee: If any of your goods are not satisfactory, after due inspection, we will take them back and refund the money paid for them.. May, who was ethnically Jewish but non-religious, decided he would cast his Christmas reindeer as an underdog like himselfa loser, yet triumphant in the end. Sitting in his office in the Montgomery Ward administration building at 758 N. Larrabee Street, May pondered his reindeer character (who was very nearly named Reginald)and how it might find its way to joining Santas famous team of sleigh pullers. I could also just send along some pics! In January of 1920, despite an extremely profitable 1919 Christmas season, Robert Thorne seemed to anticipate complications in the new decade. 84 (1916), No. Terms Apply. TJIC says: May 6, 2014 at 1:43 pm. Avery, however, was incensed at what he considered blatant government overreach, and he repeatedly challenged FDR in the form of lawsuits, national ad campaigns, and personal letters. . Fifty years later, few people remember the Chicago ad man behind a beloved worldwide Christmas tradition, and as time goes on, memories of the enormously successful company he worked for have similarly faded. [Etching of the the third floor of the Ward & Co. warehouse at 227-229 Wabash Avenue, 1878]. The researcher assumes full responsibility for observing all copyright, The Thorne brothers were retained as directors, but the direction of the business in the 1920s would soon be determined by all-new leadership. The two then presented their outline for Rudolph the Red-Nosed Reindeer to their boss, and the project was a-go (despite some concerns about a red nose suggesting the deer had a drinking problem). Headquarters are in Cedar Rapids, Iowa. "After several false starts, including the destruction of his first inventory by theGreat Chicago Fire, Ward started his business at his first office, either in a single room at 825 North Clark Street,or in a loft above a livery stable on Kinzie Street between Rush and State Streets. Box 1545, Jeffersonville, IN 47131. Congress of Industrial Organizations (Oakland), Patents: Brake for Extensible Gas Fixtures, Patents: Centifugal Separating Washing Apparatus, Patents: Combination Range and Hot Water Heater, Patents: Design Patents Owned by Montgomery Ward, Patents: Shipping Package and Holder for Garments, Patents: Tractor for Garden Cultivators and Other Implements, Price Control: Civilian Production Adminstration, Price Control: Defense Production of 1950 with Explanation, Price Control: Food Distribution Administration, Price Control: General Maximum Price Regulation, Price Control: Highest Price Line Limitation, and Amendmet Thereof, Legislative History, Price Control: Office of Emergency Management, Price Control: Office of Production Management, Price Control: Price Control in a Defense Economy, Price Control: Retail Ceiling Prices for Certain Apparel and House Furnishings, Price Control: Solid Fuels Administration for War, Price Control: United States of America Chamber of Commerce Referendum Number 75, Properties Owned by Aaron Ward Family - Abstracts of Title, Properties Owned by Montgomery Ward - Lists, Public Relations: Announcement of Decision to Halt Catalog Operations, Public Relations: Catalog - House Employee Move, Public Relations: Catalog - Golden Anniversary, Public Relations: Conversion of Chicago Avenue Catalog House, Public Relations: Conversion of Sixteen Retail Stores to Jefferson Ward, Public Relations: Fashion - Fall and Winter, Public Relations: Fashion - New Fashion Focus-Summer, Public Relations: Fashion - Rita Writes from Paris, Public Relations: Fashion - Western Release, Public Relations: Fashion - Women's Boots, Public Relations: Five Hundred Dollar Room, Public Relations: Furniture of the Future, Public Relations: Harms, Carol J. Reviews: 20 Estimated Reading Time: 6 mins See Also: 1941 montgomery ward catalog Show details The character of Rudolph took a hiatus during the war years, but the booklet was re-published, with slight tweaks, and handed out in even greater numbers in 1946, re-igniting reindeer-mania. There are also miscellaneous artifacts. Shop now to see the latest selection of electronics, furniture, housewares, bed and bath, shoes, appliances and more. web pages . The company once boasted more than six hundred stores but since 2004 is exclusively an online retailer. On October 27, 1929two days before the stock market collapsedthe Chicago Tribune praised the advanced features of the new structure, which was set to open that week. This item ships free to the US. The tower carries a gilded statue entitled The Spirit of Progress., [Opened in 1929, the former Montgomery Ward Administration Building at 758 N. Larrabee Street is still standing today, and still features the Spirit of Progress sculpture at the top of its tower (this was a new version of a similar sculpture that had topped the old Ward tower on Michigan Ave. Copywriter Robert May likely was looking out of a window in this building in 1939 when he saw fog rolling in off the lake and pondered a hero reindeer with a red shiny nose.]. There are no known other archival collections created by Montgomery Ward at the date of processing. . Suddenly I had it! . . Series VIII. I wonder if theres a Montgomery Ward Museum of sorts that houses old MW products and displays them. Congress of Industrial Organizations (Albany), National War Labor Board: U.R.W. He was also a borderline fascist who was diametrically opposed to the policies of soon-to-be U.S. President Franklin Roosevelt and anything else that might strengthen Americas labor unions. 408 (N.D. Ill. 1945), General Wood, 74, Quitting Chairmanship of Sears , Highlights of Montgomery Wards 90 Years of Growth and Progress , Robert May Tells How Rudolph the Red Nosed Reindeer Came Into Being , Anne Swainson: The Making of a Design Pioneer . Uploaded by It makes shopping fast and easy! In 1947, with interest in Rudolph at an all-time high and demand growing for new adaptations of the story, Montgomery Wards polarizing president Sewell Avery stunningly agreed to hand over 100% of the rights to the poem and character to Robert L. May, whod still been struggling financially balancing his new family with lingering debt from his late first wifes medical bills. . Ward also began to develop a business idea of his own; one that borrowed from the big city wholesalers, but was better equipped to meet the needs of the smalltown and rural customers hed come to know from his wandering salesman days. The companys arguably out-of-control growthhighlighted by a peak fleet of 556 retail stores in 1930left it unsurprisingly vulnerable to huge losses as the Depression set in. Montgomery Ward Catalogs (Wards, Airline) English | Catalogue Models (not tubes) Uploads My Publications Created by: Ernst Erb (17.Jul.14) Click here for the 764 models documented in this literature, i.a. But Sewell Averys flash of synthetic martyrdom will rest immortal in the files., Wards end brings little grief to area business, civic leaders,, Its easy to say, yes, other stores will come in and fill in the vacancies,, But it isnt easy for thousands of employees at Wards national headquarters to find new jobs. Ward was ultimately victorious in his effortsLake Park was reborn as Grant Park in 1901, and the Field Museum was built further south on land donated by the Illinois Central Railroad. Catalogue No. Over the years, the brand has consolidated into focusing mostly on furniture and home items with a vibrant online storefront and direct mail catalog focusing on very affordable home goods. Cunning tricks dont go here any more than downright dishonesty. It was founded in Chicago in August 1872 by Aaron Montgomery Ward as a mail-order business. Montgomery Ward wasnt exactly going down like a lead balloon, though. It shouldn't take longer than 3-4 weeks to arrive. 2023 by Andrew Clayman. Subject files (1862-1985) include information on takeover attempts, price controls, A. Montgomery Ward's role in preserving Chicago's lake front, company history, the National War Labor Board, and Rudolph the Red-Nosed Reindeer, which originated as a Christmas advertising promotion in 1939. A bright red nose that would shine through fog like a flood light.. Among the catalog giant's astounding range of offerings were house kits, which the company began marking in 1908. 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